The global eCommerce business is always changing, and there are always new things happening in the field. To stay relevant and competitive, online businesses need to keep up with the latest trends in eCommerce. If you fall behind, you lose sales.
This blog will talk about the top AR & VR trends in 2022. We will also talk about the future of eCommerce and give you the top things to watch out for.
Let’s begin!
How AR and VR are Changing E-Commerce?
According to studies, 78.65% of customers leave their shopping carts before making a purchase. This indicates that businesses must do much more to get customers to complete their purchases and pay for them. New technologies like AR and VR have the potential to transform the retail industry. Several large investments are being made to build strong AR and VR e-commerce products. According to CCS Insight, In 2018, AR smart glasses will be worth $1.2 billion, and 24 million VR devices will be sold globally. Hence, we can see how AR and VR are transforming e-commerce in several ways.
Also Read: The Advantages of an Integrated RFID Retail Inventory Tracking System
What is the Future of Augmented and Virtual Reality Technology?
AR and VR are making business projects better in many ways. People can also learn how to use them through a number of training programs. Here, we’ll look at how AR and VR are very important to making businesses better.
Virtual and augmented reality will be integrated into tethered and freestanding systems. We’re already seeing these trends as manufacturers blend solo and tethered systems. Although isolated units are available, they are tricky to execute. With augmented and virtual reality devices, we’re in a state of give and take right now. So, none of the current systems offer users a full, limitless, and all-encompassing experience. It will take another three to five years before we can use AR/VR without any limits. The next era of AR/VR devices will deliver customized, accessible, and well-designed experiences. Hence, these things start to happen, a system change is about to take place. In a few years, we may use AR to check our texts and smart glasses to browse Social medias.
Top AR & VR Trends in 2022
Trend 1. VR in-Store
More ecommerce enterprises will use Virtual Reality to attract customers while COVID-19 wreaks havoc and the future is uncertain. Remember that traditional retailers attract customers with dynamic product displays.
Now is the time for online businesses to put money into VR and close the gap between shopping in stores and shopping online. So,this magical technology makes shopping in real time more social. Customers who buy 3D products can walk around the VR store, talk to their friends, and even ask a virtual employee for help if they need to.
Trend 2. VR for Residential Properties
VR technology will play a vital role in the growth of the real estate market. This enables prospective house or apartment purchasers to explore the digital environment. This allows companies to make realistic representations of a house or apartment. The model is a house or apartment that can be modified. VR requires technology on both the part of the content creators and the people who use it. Because of this, the technology is not everywhere. AR is more useful than VR, which is its exact reverse.
Also Read: How Big Data for Retail is Changing the Retail Landscape
Trend 3. Virtual Reality for in-store Shopping
Since more people are shopping online, e-commerce businesses should think about investing in virtual reality to bridge the gap between shopping in stores and shopping online. Customers can use 3D products to move around the VR store, talk to their friends, and even get help from a virtual employee if they need to.
Trend 4. AR/VR in Education
Augmented reality and virtual reality could make learning more fun and interactive. Also, because VR technology is so interactive, it would help students from all over the world experience topics and learn new things. This would help them understand the subject better.
Trend 5. AR/VR on the Web
Right now, we can only use AR/VR technology through our mobile phones and apps. So, as the name suggests, the WebAR/VR would help us use Virtual Reality and Augmented Reality anywhere on the web without having to download an app. This would let people use browsers like Chrome, Brave, Mozilla, Opera, etc. to enjoy AR and VR.
Trend 6. AR in Healthcare
AR/VR technology is changing many fields, and treatment and healthcare are no exceptions. Because of progress in this field, doctors and surgeons can now do more difficult surgeries and operations and still succeed. Also, experts use augmented reality to get ready for a medical procedure by virtually analyzing the patient and doing the necessary tasks.
Trend 7. 5G Improvement on AR/VR
With 5G, the high speed of data transfer would help improve the feel of Augmented and Virtual Reality. Hence, the use of 5G is said to improve low bandwidth and speed performance, even on low-spec devices, making AR/VR more immersive.
Also Read: 5 AI Trends that Are Changing the Face of Retail
Conclusion
For online companies, augmented reality and virtual reality provide genuine, verifiable benefits, and their future trends are particularly promising. While the trend is still developing, it’s already producing results for companies, from furniture to automobiles. So, investing in AR and VR is a certain method to improve sales, decrease product returns, and boost consumer loyalty. Do you already use these technologies in your e-commerce business, or do you plan to in the future?
Do you want to use these technologies in your ecommerce website? If so, feel free to get in touch with us at support@aeologic.com
Hope this blog gives you a glimpse of the future and something to look forward to!
