Introduction
Artificial intelligence is changing the world, one everyday task at a time. Have you ever used a navigation app to find your way to a destination? Also, you veritably probably served from artificial intelligence that grated data at a super-fast speed to show you the best and fastest route. And we know you’ve used email. You can thank AI for ultramodern email features like automatic spam filters and categorizations that make email more manageable. This blog focuses on the future of content management with AI automation.
Considering how AI can be applied to different verticals, it only makes sense that there are plenitude of operations in content operation. Read on to find out how content management with AI is formerly powering content team, where it could go, and how you can integrate with content operation systems (CMS) and artificial intelligence to future- evidence your content operations.
Also read: Transforming Businesses with AI Automation Solutions
What’s Artificial Intelligence?
Artificial intelligence (AI for short) is a term that describes a machine performing human conditioning. Several capabilities fall under the marquee of AI:
- Machine learning is when a machine automatically learns commodity new without being programmed.
- Natural language processing is when a machine reads human language.
- Natural language processing is when a machine writes or speaks in a human language.
AI was created to complete these tasks briskly (occasionally better) than humans. Regarding content ops, combining content operation and artificial intelligence is an excellent tool for giving workers back the time they need to perform more complex tasks that still bear a human brain.
4 Ways Content Management with AI Are Already Impacting Content Ops
Using content management with AI can be advantageous because the AI excels at processing and understanding vast data pools and automating routine tasks, performing in the following benefits:
- bettered digital experience
- bettered user experience,
- enhanced consumer experience,
- increased return on investment,
- expose new openings,
- and inform intelligent business opinions.
In this section, we’ll explore how AI is helping businesses take advantage of these benefits by over-leveling content generation and operation across several stages of the content operations workflow.
Smart Content Analysis and Categorization
One fantastic thing that artificial intelligence can do is dissect a piece of content to identify its sentiment and overall tone. This is important for helping content directors quickly determine whether a part of the content is suitable for their consumer or needs some tweaking before it can engage the intended consumer. IBM Watson, for illustration, uses AI to automate content categorization, textbook labeling, sentiment analysis, keyword extraction, and more.
Automatic Image Tagging
Images enhance your content and can increase consumer engagement. Unfortunately, there is nearly nothing lower engaging for content generators than manually tagging image after image for search and SEO purposes. But it’s still a critical task. And that’s what makes it an excellent job for AI. Lately, AI-powered automated image recognition has gotten smart enough to tag images in seconds — letting your content generators return to more profound work.
Scalable Personalization and Prediction
AI also brings scalability to another important but nearly insolvable task for human workers tracking and using individual user experience. AI can automate watching what each user on your website or app is doing contemporaneously. Also, it can collect this data to look for patterns that will help it predict, grounded on once experience, what each user might want coming. And perfecting personalization has no way been further critical. In the words of the operation consulting establishment McKinsey, “Personalization will be the major enabler of marketing success within five times.” They set up that leaders in personalization were formerly suitable to increase profit by 5 % to 15 % and ameliorate effectiveness on marketing spend by 10 % to 30 %.
Time- Saving Content Creation Assistance
And now for the big one AI can be a big help when it comes to actually creating content. While the advance of AI integration into content creation may feel scary for some marketing professionals, an composition created by Articoolo’s artificial intelligence system, “A robot explains how to achieve the perfect work- life balance, ” shows that there’s a long way to go before “robots” will be suitable to match the tone or delicacy of human writer. Artificial intelligence is fleetly perfecting at creating original and individualized content ideas or nuanced content pieces.
Therefore, a well- trained AI tool should be suitable to contribute to straightforward writing systems similar as news papers, factual reports, restatements, abstracts, and editing for delicacy. For now, in the content creation space, AI is a tool for perfecting the ROI of content marketing, which can frequently be resource- intensive. AI can do the legwork regarding exploration and data, while human writing can take this word and do the deep work needed to produce high-value, applicable content for each target client.
Future of AI in Content Management
Now that we have explored the main areas in which content management with AI automation are formerly coming together to ameliorate content operations, let’s talk about a many ways AI may ameliorate marketing indeed more.
Relations Between AI Tools
Suppose you’ve used your voice-actuated smart speaker (like a Google Home) to control things in your house (like turning on an smart- light from Philips Hue). In that case, you’ve endured an commerce between two different AI- powered bias. And analogous relations are in store for the future of AI- powered tools in the content operations space. It’s only a matter of time before AI-enabled content operation systems (CMS). And other content platforms and tools can interact in innovative, automatic ways. To give faster functionality and better experience for consumers and marketers likewise.
On- the- Spot SEO Advancements
Taking the idea of sentiment analysis one step further. We prognosticate that AI- enabled content operation systems will soon be suitable to identify openings for SEO advancements in real time. This capability would empower marketing professionals. For producing further compelling content in lower time. Which will outperform challengers and rank well in search engines.
Client Service Automation
Client service is another one of those precious yet necessary corridor of business. Fortunately, it can come lower time and capital-intensive with the help of AI. Just like AI enables content people to concentrate on deep work. AI-powered chatbots can grease client service representatives to do the same. While numerous of today’s chatbots can address straightforward questions with answers pulled from a knowledge base. We look forward to when numerous queries do not have to be routed back to human agents. After all, it’s the immediate and around-the-timepiece support consumers seek. When interacting with brand chatbots.
Also read: How the Future of Automation will Transform Business
Get Started with Content Management and Artificial Intelligence with Aeologic Technologies
The future of content ops is bright, thanks to content operation and artificial intelligence. Your business can come a part of that bright future by implementing a composable CMS structured. In order to integrate with AI-enabled content operation tools.
To get started, contact us for a free trial now and see why the future of your content operation lies in your capability to integrate content operation and artificial intelligence with the help of our industry experts.
