In today’s world especially after the global pandemic of the covid-19 world has seen a shift in consumer behavior from buying items by buffering around in the offline stores to browsing the goods online. This boom in online shopping will not go away anytime soon and to enhance the user experience and make it more delightful the implementation of virtual reality (VR) and augmented reality (AR) is being done.
The future shopping experience
The future of the shopping experience is going to transform more in the coming years than it did a few decades ago. Thanks to advances in technology like artificial intelligence, machine learning, and data analytics. Shopping for clothing is going to be extremely different than it is today.
It is very visionary when it comes to the future of clothing shopping because thanks to virtual reality (Vr) our shopping experiences in a store will be much different than it is today. The VR and AR in retail will make the consumer feel as if they are actually browsing the store at the ease of their comfort.
With the help of Augmented reality (AR) technology users will be able to get a touch-like feel from the item they are willing to go through this will again enable boosting the customer experiences.
The online shopping Problem
When it comes to online shopping today, companies today deal with this nightmare of returns in e-commerce. It’s actually quite a flawed experience because sizing is a real problem. You might order five of the same dress just to figure out what size you are but with advances in VR and AR in retail, you’ll be able to figure out the size without having to return five items to the seller.
So shopping for clothing in the future will be extremely personalized and much less effort for both the customer and the company.
Beneficial for everyone
VR and AR in retail are a sign that these two technologies are not only limited to gaming industries. Imagine you can visit your favorite store anytime and from anywhere just by wearing a virtual reality (VR) headset and enjoy the experience of online shopping. By providing such a shopping experience that too in so much ease the consumer’s loyalty towards the brand will get increased.
With the implementation of VR and AR in retail, a retail store owner from any state in India can sell products to any other state and even overseas based on his delivery services..
This will boost the retail market in the most profound way one can’t even imagine. Visualize the future of today’s technology being used to interact with customers throughout the day.
This data will be highly beneficial
Today’s consumers are seeking more ways for their technology to simplify their lives and help them be more predictive. Millions of customers are already tracking their personal biometric health and wellness data and actively seeking ways to use this information to live longer, healthier, and more fulfilling lives.
Real-time data flows create clarity for customers, enhance safety, improve cost efficiency, and help select products the customer needs. All while an intuitive retailing experience can simultaneously collect, aggregate, and analyze useful data for each individual store giving many supermarkets the essential information to collect for their customer’s day-to-day needs.
The in-store experience can be designed to not only make shopping easier and streamlined but also provide a shopping experience as unique as each shopper. This data works within an intelligent system to provide the customers with useful information in real-time and each experience is customized to suit the individual needs of each user.
Conclusion
To sum up, with the changes in the behaviour of the consumers around the world because of the global pandemic of covid-19 the market is more feasible online and with the implementation of VR and AR in retail the online shopping industry will see a high boom in coming years. As explained in brief in this blog that these technologies will give a lot of benefits to everyone connected in the retail world.
Are you looking to implement VR and AR in your retail business? If yes so please feel free to contact us at support@aeologic.com
