Have you used a referral program to generate brand loyalty? If not, then it’s time for some changes. Referral programs are an effective way to generate brand loyalty and increase customer engagement. Most businesses leverage a referral program in some form to drive business, but many don’t know how to use them effectively. In this…

Feedback is paramount to any business, but with the growth in social media and the new “always on” digital world, it has never been easier to collect feedback. Yet many businesses still do not ask for feedback, or if they do, they don’t act on it. In this article, you’ll find out why customer feedback…

Surely all businesses set out with the purpose of satisfying their clients. However, this is frequently a hazy objective with little knowledge or intent behind it. Before you can strategize on how to attain customer happiness, you should first comprehend what it entails. So, let us begin by defining customer satisfaction and why it is…