Personalization is the “new marketing”. In 2019, the chatbots took over marketing strategies of several companies, and it worked wonders. People got accustomed to customizing shopping suggestions and getting recommendations on their browsing history. The facilitator of this last mile (cart to checkout) marketing, is Artificial Intelligence, Machine Learning and analytics (Big Data). This combination…
Role and Impact of Big Data in the Accounting Industry
Big data can guide entities in evaluating their data assets by expanding vigorous assessment techniques. In doing so, accounting industries need to evaluate which data is adequate, choose a longtime valuation technique, and identify key suppositions. There’ll even be furthering of data value through stewardship and control. The thought here is that accounting industries can…
