Welcome to the comprehensive guide on how to boost your brands growth with the help of a digital marketing firm! Whether you’re a startup or a mid-sized firm, this blog article is packed with important information to help you navigate the world of digital marketing. And the best part? We can assist businesses from all corners of the globe! Fasten your seatbelts and prepare for a hilarious yet enlightening voyage into the world of digital marketing solutions on business growth.
So, the world is getting more and more tough, no matter what business you’re in. It’s getting more difficult to be different from everyone else. Because of this, we chose to make a list of top digital marketing solutions that we think every company should use right away, if they haven’t already. Prepare a pen and make a checklist of every internet marketing solution we recommend – see which ones you already use!
Top Digital Marketing Solutions to Boost Your Brand
Here, we will talk about basic digital marketing solutions that will help you take your brand to the next level, both in terms of free and paid media growth.
1- Social Media Marketing
Let’s start with social media marketing, quite an obvious yet sometimes poorly executed digital marketing answer.
Social media marketing is something that all businesses, online and off, do these days. There are, however, more of them that aren’t doing well than that are.
A lot of businesses don’t bother with social media and only do the bare minimum on other websites. Most of the time, this is not the right way to do things. Because social media sites are like business cards, they play a big role in how well you do online. Most of your customers will look at your social media to see if your brand is real and if it fits with what they believe.
You should not forget about social media marketing because it is very important to the success of your online business.
Also Read: Top Benefits of Digital Marketing for Businesses
2- SEO and Writing Articles
Have you ever heard the term “content is king”? This is something that digital marketers say all the time, and I know you might get tired of hearing it, but it’s always true.
Also, did you know that the phrase comes from a paper Bill Gates wrote in 1996?
We don’t just use it as a joke, after all. In fact, good content is a key part of modern digital marketing that helps companies grow.
If your information isn’t optimized for search engines, it might as well not be there in the first place. Your blogs should be seen by the people you want to read them if you do keyword study and carefully build links to them. Also, getting links and having good content are the two most important things Google looks at when deciding how to rank your website for search. Using Artificial Intelligence in SEO can help streamline this process, ensuring that your content is effectively optimized and more likely to reach your target audience.
Hubspot’s study shows that 94% of all organic traffic comes from Google. You should do everything you can to be at the top of Google’s search results for relevant keywords.
There is a lot at stake because the first spot on Google’s search results gets 34.36% of clicks on desktop computers and 35% of clicks on mobile computers.
Also Read: Why Your Business Needs a Digital Marketing Agency
3- Community Management
These days, the brands that do best in digital marketing have huge communities behind them. Think about Semrush, Hubspot, and Buffer.
They have great goods that speak for themselves, but they’ve also built huge communities that spread the word about their brands.
What I want to know is how they did that. They not only have great products, but they also have great customer service. Also, they are great at taking feedback from customers and making their products better based on what they learn.
Buffer is also known for being open about things like their company culture and pay, which I think is something that a lot of people like. In order to understand what I mean, go read their blog.
I’ve been a community manager for more than three years, but I still have a lot to learn. That being said, the most important thing to remember is that you should never start your own online group before you join one! After getting a sense of what a good online group should be like, you might want to start your own.
A lot of digital marketing strategies today are based on communities. Take a look around. The brands you follow that are probably the busiest on social media probably have Facebook groups or other places where their fans can get together.
4- Analytics
If you’re a marketer, you need at least a basic awareness of metrics that represent the effects of your actions. When I began out, I had very little practical expertise on how to assess my key performance indicators, but I’ve learnt quite a bit since then.
Analytics deserves its own blog post, if not a series of posts, because there are far too many aspects to cover here.
The two I believe the most crucial is evaluating the activity of users on your website as well as analysing the efficacy of your marketing channels.
The former should offer you an understanding of what users do when they come to your website. Hotjar is an excellent tool for generating heat maps and recording users’ behaviors on your website.
It may give you a help with prospective design modifications, for instance, so that you could tweak your website to the ways people act when playing with your site. Furthermore, it allows you to analyze conversion funnels to identify the most significant areas for improvement, as well as create feedback polls to better understand the reasons for behavior.
As far as analysing your marketing channels is concerned, there’s no way I am not mentioning Google Analytics! While I believe I know this tool rather well, there is likely much more I could learn from it. Most digital marketers begin their day with Google Analytics.
It’s my go-to tool when I need to report on the results of my job, but to be honest, I use it on a daily basis for personal reasons to monitor how the marketing channels for which I am responsible function. In truth, I tend to over-analyse some figures sometimes but I believe it’s better to be this way than the opposite.
Related blog: How to Calculate the Cost of Your Website Redesign
5- Google/Facebook Adverts
Despite the fact that we are becoming more immune to advertisements (they appear so frequently that some individuals may feel unaffected and simply scroll past them), they remain an important aspect of online marketing.
Can you recall your last Google search? Whatever it was, I’m betting the first few results, and possibly the last few, were paid advertisements. Sometimes the first page is so crowded with paid results that you must scroll past the fold to see organic results.
Apart from 10 organic results, the phrase social media monitoring, for instance, gives you 6 advertising that you can click on. That’s 37.5% of all results that you see on the first page of results for that keyword.
When you consider that, on average, 41% of clicks go to the top three paid advertisements on the search results page, it is clear that you cannot ignore this marketing channel.
If you’re thinking about growing your digital marketing solutions, and still don’t employ advertisements – I strongly encourage you to use this traffic channel.
Google Ads and Facebook Ads panels provide tips on how to make the most of their capabilities, but if you are not an expert in advertising, you can turn to digital marketing services. Sometimes it’s better to pay a commission to an expert than to try it yourself. Alternatively, there are a variety of paid courses for digital marketing services you can explore. It’s always a good idea to improve your skills.
Final Words
As you can see, there’s a huge choice of digital marketing solutions at your service and I didn’t even list all the alternatives you might employ, e.g. e-mail marketing.
While it is difficult to excel in all of these areas, it is a good idea to cultivate a skill set that will allow you to compete with your business rivals on various levels.
The key takeaway is that if you’re just getting started, pick two or three online channels to focus on and try to master. The rest can be delegated to digital marketing organizations and freelancers. After you’ve developed a set of necessary skills and possibly automated some of your work, you can expand into other internet marketing services.
At the end of the day, it’s all about gaining a competitive advantage, and the more tools that can assist you with that, the better!
With our wealth of experience in website redesign and a broad suite of digital marketing solutions, our skilled team of professionals can help you achieve your vision while adhering to your budget. Reach out to us today, and let’s start making your dream website a reality.
